EBEC is a European team-based engineering competition held in more than 80 cities in Europe.
✋ My Role
I was responsible for Visual Identity of the EBEC Zagreb competition for two years (2018 and 2019).
Locally I worked with a team of 10 people in charge of different parts of the competition. I also worked with an international team of designers to have a consistent visual language.
The target audience of EBEC are Engineering students. To popularize the competition in Zagreb, I wanted my designs to be as familiar as possible. That is why I went with a nostalgic theme.
For my first year, the idea was to go with a comic book feel. Most of the 20-something-year-olds read comic books when they were kids. Also, in 2018, the Marvel Cinematic Universe was reaching its peak. From that, a Challenge Man was born.
Engineers are the superheroes of today. They are the ones driving the innovation every day ever since the invention of the steam engine.
The idea is to show that every engineer today has a superpower to change the World.
With T-Shirts I wanted to drive the point home—every engineer is a superhero. The design shows that the Challenge Man logo is hidden behind the shirt, or that everyone wearing the shirt is a superhero.
Due to budget limitations, I had only two colors to work with for the T-Shirts. However, I needed at least three for what I had in mind. In the end, I used the negative space on the design to utilize the T-Shirt’s color.
The second year was about retro video games. We wanted the focus of the marketing to shift to social media rather than handing out flyers.
For 2019 I also created a character. It was inspired by everyone’s favorite Italian plumber.
EBEC has three competition stages—local, regional and final. My character symbolizes going through different stages or levels to get to win a prize.
The Countdown for Social Media
Design in Action
🎓 What I Learned
Following a very strict visual identity guidelines and communicating with an international team remotely was a shock at first. However, by the end of the first year, we found a common language.
This project was the first one I worked on with a remote team. It not only made me realize working remotely was possible, but that I really like working like that.